- Publisher: CAMRA books
- Date Published:
- Paperback Published: 19 November 2020
- Hardback Published:
- ISBN-13: 9781852493684
Beer by Design : The art of good beer branding Pre-order
Published 19th November 2020
A highly entertaining and visually stunning exploration of the art and design of beer bottles, pump clip and cans and how it has eveolved to grab the attention of beer lovers over the years.
Today in Britain there are over 2500 breweries, most of whom brew an ever-changing range of different beers. On the bar of any decent pub, or shelves of a good bottle shop or supermarket beer aisle, the choice can be overwhelming. People make snap decisions so quickly we don't even notice.
And the design of a beer label, pump clip, bottle or can has to do a lot of work to stand out, get noticed, and suggest to the thirsty punter that here is a beer they will enjoy.